Internet Marketing

It’s been a long time coming and now it’s finally here. . . sort of. Google+ is now rolling out pages for businesses and brands but you can’t start building just yet. Their announcement blog post is all full of warm and fuzzy feelings about how Google+ Pages will allow business to connect with the people who love them on a deeply meaningful level. Here’s my favorite line: “Not only  [ Read More ]

“We simply do not have the mail volumes to justify the size and capacity of our current mail processing network.” And with that, the Postmaster General dropped the ax on 232 mail processing centers around the country. We’ve seen it coming for awhile, but the Post Office is such a staple in our world that I don’t think any of us really expected to see it fail. Then again, think  [ Read More ]

“M” is for the Millions who visit Facebook. “O” is the 1 in 3 who blog Online “T” is for 14% on Twitter. “H” is the Half that buy their toys online. “E” is the half of all bloggers with kids under Eighteen “R” is for her massive social Reach Put them all together they spell MOTHER, a word that means the world to you and me (and social media marketers,  [ Read More ]

Many people see the 30% of overall search share for Bing as a milestone of sorts. Of course, it is still taking Yahoo and Bing’s combined shares to compete with Google but we’re pretty used to that by now. So what’s the verdict? Well, if you like Experian’s Hitwise, Bing has hit the magic number with a combined 30.1% market share for April 2012 while Google gave up ground. But  [ Read More ]

Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing our phones can’t do is transport us to another location. . . someday. .  .  [ Read More ]

A few weeks ago I heard some SEO friends talking about how an SEO they know of had screwed over a bunch of his clients. After talking with them a bit more it also sounded like this same SEO didn’t know very much about SEO at all. It got me thinking about a strange phenomenon I have witnessed in the field of marketing. If you are bad at marketing, there’s  [ Read More ]

One gets the sense that with all the turmoil that has beset Yahoo in the past several years there may still be hope for the company. Unfortunately, there have been cuts in both product offerings and thousands of employees of the company and thus there has been a lot of pain. The company that once stood as an Internet icon even removed an iconic billboard from the San Francisco landscape  [ Read More ]

Every now and then I hear a friend of mine that works in the tech space, but in a non-technical area like marketing say, “I am going to teach myself to code”. A lot of the times I hear this around January or February. “This year I will learn PHP!” or “This year I am going to become a Javascript ninja.” And even, “Oh yeah I am excited to learn  [ Read More ]

A happy customer is a loyal customer. You probably already know that, but did you know that 89% of consumers who had a negative experience with a company switched to a competitor? What that means is you can’t afford to make any mistakes when you’re dealing with customers online. Look at this section from a new Monetate infographic: These numbers show that the online customer experience is supremely important when  [ Read More ]

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner! Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight. The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust  [ Read More ]

A group has released findings about the wealthy and their approach to social media and the use of apps. It appears that there might be a reason why they are more wealthy than others. Apparently they don’t play idiotic time suck games and they also aren’t very prone to tweet. Reuters reported on the findings. Wealthier smartphone users are less likely to play games or tweet and will opt for  [ Read More ]